Mayo Clinic is better at diagnosing illnesses than almost any other hospital in the world. They offer their patients one incredibly powerful thing: certainty. To bring this to life, we partnered with Psyop to create a film that went inside the human brain to show how certainty creates peace of mind.
Our VO talent was Viola Davis. She nailed her performance in three takes and was really, really nice.
I CD’ed this project under ECD Walt Connelly at TBWA\Chiat\Day New York. Writers were Holden Rasche and Alli Walker, and Art Directors were Ashley Veltre and Royston Ang.