Climate change gets remarkably little air time on network news. The Columbia Journalism Review wanted to change that. So they enlisted about 200 news outlets around the world to commit to covering the climate crisis all day, every day for the week leading up to the UN Climate Action Summit, and then they called TBWA\Chiat\Day New York to help them brand and launch their campaign.
I worked with CJR to come up with our call to action to journalists: The climate crisis is the overarching problem of our time, so it should be part of every headline they write. Working with Chiat’s Head of Design Chris Rowson, I conceived and wrote this entire booklet, which was distributed to reporters across the globe when our campaign launched.
Coverage of the climate crisis skyrocketed as a direct result of our campaign.