At StrawberryFrog New York, Emmie Nostitz and I created a campaign for Fujifilm Instax called "Share an original”. It was about how tangible, one-of-a-kind photos have the power to bring people together.
We brought director Ramaa Mosely on board to make the launch film, which played in online preroll, and we turned the vignettes into fifteen-second videos for paid social and banners.
The Pinterest crowd loves these cameras, so we kept the campaign going on social media throughout the year and into the holiday season, partnering with photographer Kenji Toma to create stop-motion videos about crafting with Instax.