According to the World Economic Forum, it’ll take 257 years to close the economic gap between women and men. So PNC Bank created Project 257, a loan program for women-owned businesses, to close the gap in this lifetime.
PNC asked Deutsch New York to help them galvanize support internally for Project 257 to help every bank lender and leader understand they’re part of the solution. So we created the 257-Year Calendar, a calendar that goes 257 years into the future and shows the milestones civilization is predicted to achieve before we close the gap.
I scoured futurism blogs for predictions, wrote over 200 of the calendar’s 257 headlines and oversaw the writing of the other 50. It’s insane to think we’ll resurrect woolly mammoths and colonize Mars before we close the economic gap. We hope our calendars, which were distributed throughout PNC’s offices, remind bankers that they have the power to shorten the timeline.
I created this with Allison Navon, Joyce Shi, Limber Zhang, Iggy Hervas, Elena Woznick, Alexandre Correa, Melatan Riden, Jeff Good and Matt Onorato under Chief Creative Officer Samira Ansari.
See all 257 years here.