National Geographic Kids Magazine wanted to write a story about a revolutionary 3D-printer that IBM had invented. IBM asked Ogilvy New York to help tell the story in a way that would inspire the youth, so we partnered with illustrator Adam Hayes and made a web comic.
I was the one and only copywriter on the project and also led the creative with Senior Art Director Brett Pollack. (We didn’t have CDs.) Adam took my words and drew this rad comic, and then everything went live on NatGeoKids.com and boom, tiny minds were blown.
